It’s never been more clear that the parties who influence the internet do not have users’ interests in mind. Objective’s browser extension personalizes your internet to put your priorities first, adding filters and contextualized data to combat manipulative or exploitative content. They do this by (1) allowing users to express what they care about and (2) rearranging and labeling content accordingly – both in real-time. Machine Learning does the labeling and makes the expressing process quick and viable.

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Rachel Rosa

Cofounder, CEO

Passionate about the power of technology to improve the world we live in.

Kevin Rosa

Cofounder, CTO

Kevin likes solving challenging and important problems, particularly through the formal-sciences.

Matthew Schroeder

researcher & engineer

Matt Schroeder is currently finishing up his BS in Statistics at the University of Illinois at Urbana Champaign and plans to enter the MS in Statistics-Analytics program at UIUC in the fall. Previously, he was the Co-Founder of Lacrosse Across Lines, a 501C3 nonprofit aimed at helping underprivileged youth in Evanston, IL participate in lacrosse. He has also taught English in Vietnam, worked as an Advisory Analytics Intern at Deloitte, and worked as a Research Intern at EIU Canback. He is passionate about weightlifting, meditation, reading, and enjoying life. His favorite entrepreneurs are Elon Musk, Naval Ravikant, and Steve Jobs.

Charles Miller

Growth hacker

Chuck Miller is a student at the University of Illinois at Urbana-Champaign studying Marketing in the Gies College of Business. He has held Marketing and Growth roles in the startup space at Packback, iVenture Accelerator Cohort 5, and Illinois Business Consulting. This Fall, Chuck Co-Directed Forge 2019 – the largest student-run entrepreneurship conference in the Midwest. Currently, he is working on Growth and Strategy at Just True. On campus, Chuck is an active member of Phi Gamma Nu Professional Business Fraternity. He is passionate about the impactful work currently being done in the purpose-driven tech space. Chuck is an avid fan of both Patagonia and Jazz Music.